Finance

Learn about the most important topics in the vacation rental industry.

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Occupancy-Based Pricing

Occupancy-based pricing sets multiple price points for the same property or unit depending on how many people stay there. Typically, the more guests you host, the higher your daily rate is.

Finance
Policies & Legal

Net operating income (NOI)

Net operating income, or NOI, is a measurement used to determine the potential profitability of a property. It’s a commonly used tool when deciding if it will be beneficial to invest in a specific rental property or not.

Finance

Cap rate

The capitalization rate, also known as cap rate, is the rate of return that you can expect to get from a real estate investment property.

Finance

Per Person Sharing

Per person sharing is the price each guest pays when sharing a room. PPS ensures that the space is not taken advantage of or overcrowded with more guests than is approved by the owner.

Finance
Policies & Legal

Payment Gateway

A payment gateway is a service that allows merchants to accept payments made by credit card. The term refers to both the card-reader devices we see in retail stores and the payment processing portals used in online stores.

Finance
Technology

Yield management

Yield management is the process of making frequent adjustments in the price of a product in response to specific market factors, such as demand or competition. Businesses use yield management in the travel industry as a pricing strategy.

Finance

RevPAR

RevPAR is a measurement made to calculate the overall performance of your rental properties using the metric system. It works to assess the availability of rentals and the average rate at which they are filled.

Finance
Reporting

Wire transfer

Also known as "bank transfer". Payment method whereby one party (i.e. the guest) sends money to the other (the host) directly via their bank account.

Finance

Weekend pricing

Pricing strategy where you add different rates per night for Thursdays, Fridays, and Saturdays.

Finance
Marketing

VRM commission

A fee that is charged by a vacation rental management company to the owner of the rental. This is usually a percentage of the rental revenue rather than a specific amount.

Finance

Traveler fee

See guest fee.

Finance
Policies & Legal

Sweat equity

Contribution to a venture in labor rather than funding.

Finance

Reservation deposit

An amount of money (usually equivalent to one night’s stay) collected at the time of booking which validates the rental contract. The purpose of the advance deposit is to guarantee a reservation, and the full amount is applied to the guest’s bill upon check-out.

Finance
Policies & Legal

Security deposit

See damage deposit.

Finance
Policies & Legal

Sales tax

Most states in the US require people who rent out their vacation homes to charge and collect state sales or lodging taxes on the income they earn from these short-term rentals. These taxes are collected by the state, county and/or city, and like all sales taxes, they are paid by the guest, not the host.

Finance
Policies & Legal

Revenue

Also known as “income”. It’s the total amount of money generated.

Finance

Revenue management

The use of analytics to track a vacation rental (or group of rentals) and their performance over time. This helps the owner or distribution channel to maximize revenue and growth.

Finance

Return On Revenue (ROR)

A performance measure used to evaluate the profitability of the company based on the amount of revenue generated. It compares the amount of net income generated for each dollar of revenue.

Finance
Reporting

Return On Investment (ROI)

A performance measure used to evaluate the efficiency of an investment (or compare the efficiency of a number of different investments). To calculate the ROI of a vacation rental, the benefit (or return) of the property is divided by the cost of the property.

Finance
Reporting

Pet fee and deposit

A sum of money beyond the total rental rate which covers the stay of any pet and costs associated with it (i.e. cleaning). Pet fees are non-refundable, but pet deposits should be refunded if no damage has incurred during the stay.

Finance
Policies & Legal

Rack rate

The official or advertised price of a room or property per night, on which a discount is usually negotiable.

Finance
Marketing

Quote

The price for a reservation offered to a potential guest and customer.

Finance
Marketing

Property management cost

The total amount of expenses involved in managing a rental property.

Finance
Property Management

Price per guest

Pricing strategy where rates differ depending on the number of guests staying.

Finance

Pricing structures

A system of offering different rental rates for different rental seasons.

Finance

Portfolio financing

The act of funding a property by using one’s portfolio or a part of it as collateral.

Finance

Pool heating fee

An extra service charge vacation rental owners and property managers can charge to guests who wish to heat the property pool or hot tub.

Finance
Policies & Legal

Payment scheduling

Splitting booking amounts into two or three payments, instead of charging 100% at the time of booking. Subsequent payments will be charged from the guest’s credit card automatically.

Finance

Payment processor

Also known as “payment gateway”. It’s a tool that collects and processes payments.

Finance
Technology

PCI compliance

Payment Card Industry compliance is a set of standards and guidelines for companies to manage and secure credit card related personal data during and after financial transactions. PCI compliance is required by all card brands.

Finance
Policies & Legal

Owner revenue

The amount of money the property owner receives after the vacation rental manager takes their commission from the total revenue.

Finance

Payment method

The way by which a guest makes a payment to the host.

Finance

Online payment service

Fast and convenient web-based payment services, e.g. PayPal, that allow automatic money transfers over the internet, or directly from a credit card and/or personal checking account.

Finance
Technology

Non-refundable rates

Typically lower rates that have special booking conditions. For example, guests will still have to pay the full price if they cancel, make changes or don’t show up. In other words, they will not receive a refund in the event of cancellation.

Finance
Policies & Legal

Net rate

The total amount that a property owner receives from a distribution channel (such as Vrbo or HomeAway) after the commission has been deducted.

Finance

Merchant of record

The entity or party that is authorized to charge the guest’s credit card for the booking.

Finance

Markup

A price increase on certain channels, typically to guarantee revenue profit on third-party sites which charge commissions.

Finance
Marketing

LIBOR (London Interbank Offered Rate)

A benchmark interest index used for setting the rates of various adjustable-rate financial instruments.

Finance

Investment property loan

A loan that funds the construction of a property to be sold or leased out.

Finance

Invoice

A document which helps guests keep track of their expenses and can be also used as proof of payment.

Finance
Policies & Legal

Installments

Breaking up payments into equal, partial payments.

Finance

Guest fee

Additional guest charges beyond the initial price. For example, a guest fee can refer to a service fee, cleaning fee, pet fee or extra person fees.

Finance
Policies & Legal

Gross Booking Revenue

The total retail value of transactions, recorded at the time of booking. Bookings include the total price due, including taxes, fees and other charges, and are generally reduced for cancellations and refunds.

Finance
Reporting

Global Distribution System (GDS)

A computerized network system owned or operated by a company that enables transactions between travel industry service providers, such as airlines and accommodation.

Finance
Technology

FSBO (For Sale By Owner)

When a homeowner chooses to sell a home by himself or herself rather than go through a listing agent or company.

Finance

Fixed-rate/fixed-term mortgage

Fixed-rate mortgages have an interest rate that stays the same for an agreed period of time.

Finance

Fair Market Value (FMV)

An estimate of the market value of the property that is based on what a knowledgeable, willing, and unpressured buyer would likely pay to a seller in the market.

Finance

Expenses

Offset (an item of expenditure) as an expense against taxable income. For vacation rentals, deductible expenses can include repairs, maintenance, cleaning, insurance, marketing costs, accounting fees, property supplies, vacant rental property and depreciation to name a few.

Finance

Equity

A homeowner’s financial interest in a property. Equity is the difference between the fair market value of the property and the amount that is still owed on its mortgage.

Finance

Exit strategies

A predetermined plan that takes into account everybody’s interest in a joint ownership arrangement. An exit strategy gives a business owner a way to reduce or liquidate their stake in a business and, if it’s successful, make a substantial profit.

Finance
Policies & Legal

Escrow account

An account -operated by a trusted third party- which contains and holds payments between two or more parties during a transaction.

Finance

Down payment

Partial payment guest makes at the time of booking in order to secure a reservation, usually a percentage of the total amount.

Finance
Policies & Legal

Damage protection insurance

A product that the traveler purchases, usually when paying for their booking. This one-off insurance cost is around $50 to $100 per stay and is bought instead of leaving a damage deposit.

Finance
Policies & Legal

Custom fees

Any additional fee that is unique to a property. For example, most properties will have a cleaning fee, but only those with hot tubs can charge a “hot tub cleaning fee”.

Finance
Policies & Legal

Damage deposit

Sometimes called a breakage deposit or security deposit. This is a refundable sum of money (typically around $200 or 10% of the rental rate) which a property owner collects from their guests in addition to the total booking amount. The deposit guarantees that guests return the property in the same condition they found it. In case of damages, the property owner will make appropriate deductions from the damage deposit.

Finance
Policies & Legal

Cleaning fee

A one-time fee hosts charge guests to cover the cost of cleaning their property after guest departure.

Finance
Policies & Legal

Cancellation fee

Typically a sum of money the guest must pay if they cancel a reservation after the cancellation deadline has passed.

Finance
Policies & Legal

Breakage deposit

A breakage deposit, also known as a security or damage deposit, is a sum of money paid in advance by guests to cover potential damages or extra cleaning costs during their stay at a vacation rental or hotel.

Finance
Policies & Legal

Break-even point

To break even on an investment property is when monthly rental income is enough to pay all the operating expenses and bills associated with ownership of the property.

Finance

Booking fee

A booking fee is a charge that covers the cost of processing and administering your reservation, including expenses like credit card fees, administrative costs, and third-party booking platform fees.

Finance

Best Available Rate (BAR)

The best Available Rate is the lowest, non-restricted rate bookable by all guests. This rate can change several times per day or week.

Finance
Marketing

Average Rate Index (ARI)

A measurement of success that shows the rental property's average daily rate over a certain time period compared to competitors. ARI can help determine whether to raise, lower or hold room rates.

Finance

Bank transfer

Payment method whereby one party (i.e. the guest) sends money to the other (the host) directly via their bank account.

Finance

Advertised price

The price per night that a rental manager or channel is showing to the traveler.

Finance
Marketing

Advance payment

A portion of the total rental amount which the guest pays in advance of their stay.

Finance
Policies & Legal

Channel fee

A commission that a third-party distributor charges a property owner for listing their vacation rental on their website.

Finance
Policies & Legal

Default rate

The standard base rate for your property that will always be applied, unless there is a seasonal or weekend rate.

Finance

Amenity fee

An extra amount guests pay an owner or property complex in order to access certain amenities, such as tennis courts, golf, beach chairs, etc.

Finance
Policies & Legal

Damage waiver fee

A damage waiver fee is a prepaid, non-refundable fee included in a rental home’s total price that covers accidental damages to your property during the guests’ stay.

Finance
Policies & Legal