Reporting

Learn about the most important topics in the vacation rental industry.

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Analytics tools

Tools that make it easy to track the performance of your vacation rental business. You can read important statistics, generate reports and analyze your website traffic.

Reporting
Technology

RevPAR

RevPAR is a measurement made to calculate the overall performance of your rental properties using the metric system. It works to assess the availability of rentals and the average rate at which they are filled.

Finance
Reporting

Return On Revenue (ROR)

A performance measure used to evaluate the profitability of the company based on the amount of revenue generated. It compares the amount of net income generated for each dollar of revenue.

Finance
Reporting

Return On Investment (ROI)

A performance measure used to evaluate the efficiency of an investment (or compare the efficiency of a number of different investments). To calculate the ROI of a vacation rental, the benefit (or return) of the property is divided by the cost of the property.

Finance
Reporting

Reports

Business performance data presented in an organized and comprehensible format.

Reporting

Occupancy rate

The number of booked nights divided by the sum of the available nights and booked nights.

Reporting

Occupancy forecast

The occupancy that the property is expected to achieve for a specified period of time.

Reporting

Occupancy

The proportion of accommodation which is booked or being used.

Reporting

Key Performance Indicators (KPIs)

KPIs are a set of quantifiable measures that a company uses to gauge its performance over time. KPIs can help determine how successful the vacation rental business is. Some numbers to track are occupancy rate, ADR, conversion rate, etc.

Reporting

Gross Booking Revenue

The total retail value of transactions, recorded at the time of booking. Bookings include the total price due, including taxes, fees and other charges, and are generally reduced for cancellations and refunds.

Finance
Reporting

Conversion rate

The number of travelers viewing a property online or making an inquiry who decides to actually book it.

Marketing
Reporting

Booking pace

The speed at which bookings materialize over a period of time from the booking date to the arrival date. Monitoring booking pace can help identify when patterns form, making it is easier to predict a swell of interest and maximize revenue.

Reporting

Available nights

The total number of nights that a property is open for bookings throughout the year. Often, the owner will want to spend a few days per year at the property themselves.

Reporting

Average Room Rate

Alternative term for Average Daily Rate (ADR).

Reporting

Average Daily Rate (ADR)

The Average Daily Rate is a key performance indicator that shows the average revenue that an occupied room can earn in a day. It's one of the most common financial indicators in the hospitality industry and an extremely useful tool for revenue management.

Reporting

Average Length of Stay (ALOS)

The Average Length of Stay definition refers to the number of nights a guest books a vacation rental home.

Reporting