More reach. More reservations. Zero double bookings.
Casa Mamma Rosetta
Standing Out from the Competition with Your Own Website
Background
Built in an old oil mill, Casa Mamma Rosetta vacation rental is located in Civezza, a small village between Imperia and Sanremo, in the Liguria region of Italy.
Its owner, Alessandro, used to recommend it to solo travelers or families, as well as those looking to relax near the sea, those traveling for work and even those people who like to bring their pets on holiday!
Alessandro saw a great opportunity which helped him make the decision to start an activity like this. In fact, when asked why he decided to dedicate his time to running a vacation rental business, he replied that:
“In this area of Liguria, there are not many hotels or bed and breakfasts. This is completely in contrast to the demand that, instead, is quite high – especially during the summer.”
Challenge
Alessandro started to promote his activity with some of the most famous online listing platforms, but the results were not satisfactory.
“My impression is that those listing sites try to push everyone in the same direction. Instead, with your own website, you can stand out from the competition much more easily.”
Thanks to this awareness, Mamma Rosetta’s owner felt more confident in undertaking the research in order to find a really helpful tool. He was looking for something that would allow for highlighting the characteristics and strengths of both his property and the surrounding territory.
Solution
With Lodgify, Alessandro had the chance to learn how to create his own professional website from scratch. The building process was quite easy for him: thanks to some technical knowledge and the efficiency of Lodgify’s customer support team, the project began to take shape.
He has really appreciated the possibility of making his business known and promoting it online, which has been especially successful thanks to a good ranking in Google search results.
For Alessandro and Casa Mamma Rosetta, creating their own website has also meant building their own brand and providing unique offers, as well as the importance for travelers to be able to book online!
Results
How Lodgify helped them grow their vacation rental business
“The first bookings came after doing a marketing campaign with Facebook and Google AdWords and, in general, we have been observing an increase in reservations of around 30%.”
Secondly, to maximize the results in terms of website traffic and gain more direct bookings, Alessandro listed his property on vacation rental sites, such as Airbnb, HomeAway and Booking.com.
Recommendations
Alessandro recommends that vacation rental owners – especially newbies to the industry – pay close attention to building their own direct booking channel. Not only for taking reservations, but also for overall business operations.
“Thanks to Lodgify, I understand that having your own vacation rental website is very important to show off your product. But at the same time, the site must be manageable and the interface has to be user-friendly – like Lodgify’s is. Remember that your main job is hosting, that is why you need a software that can really help you and simplify your tasks. Not something that wastes your time and complicates things even further!”
more resources you might enjoy
Discover additional resources designed to make hosting easier, boost your bookings and give guests a great stay.
Hear what our customers have to say
“Lodgify's onboarding team truly sets the tone for how customer support should be handled.”
“My onboarding experience with Lodgify was outstanding...The setup sessions were clear and personalized, helping me feel confident using the platform right away. Lodgify’s onboarding team truly sets the tone for how customer support should be handled — professional, thorough, and genuinely invested in your success.”
Mike
“It's been a breath of fresh air...it all just works.”
“The platform is intuitive, the website templates look professional straight out of the box, and the booking engine has made life so much easier... What’s impressed me most is how seamlessly everything connects — website, payments, calendar, channels — it all just works. That’s rare. On top of that, the support team has been brilliant...Lodgify has genuinely lifted our online presence and revenue.”
Verdon
“It was much better than I ever expected. And I expected a lot!”
“I was doing great using Airbnb to host our property for nightly rentals. I didn't think I needed to use a property management software like Lodgify to cross post and create a website for our home. But when we added a 2nd property I thought about it more and decided to try it out. I AM SO GLAD I DID! It was so easy to integrate our properties and cross post them. We have been seeing a measurable increase in revenue and bookings.”
Michael
“Highly recommend it to anyone looking for a reliable all-in-one system to run multiple properties smoothly!”
“Lodgify has been a great tool for managing my short-term rental business. It’s easy to connect listings across Airbnb, Vrbo, Booking.com, and my own website, keeping everything perfectly synchronized. The interface is clean, and automation features like guest messages and booking confirmations save a lot of time.”
Jackie
“Lodgify didn't just meet my expectations—it blew them away...For once, it feels like software made for people like me.”
“The platform itself is beautifully designed, fast, and incredibly functional. From centralising bookings and payments to building a slick website for our guesthouse, it’s all there. IDEAL integration? Check. Two-way sync with Airbnb and Booking? Seamless. The mobile app? Actually usable. For once, it feels like software made for people like me.”
Bernd
